The holiday season is quickly approaching, meaning the time for friends, family and celebration is nearly upon us. While most view this as an end-of-year vacation, business owners aren’t always afforded the same luxury. Instead, they must actively execute holiday-inspired marketing strategies to stay profitable into 2017.
With effective branding campaigns straight through New Year’s, finishing the year off strong is easier than ever. Ensure your Q4 results are merry and bright by utilizing these tips from the District Maven marketing team!
Write how-to blog entries. Create purpose driving landing pages. Record a vlog. Share on social media. Now, repeat.
Lastly, make sure you have analytical tracking in place to measure its success!
One suggestion is to create a custom landing page on the business website that provides event information and the ability to RSVP or purchase tickets. (For a simple payment solution, we suggest embedding an EventBrite widget!) Sharing this link when promoting the event will provide potential attendees more information while engaging them with the business itself — making it more likely they will engage in other ROI-inducing behaviors such as making a reservation or making a purchase.