With Labor Day in the rear view mirror, hospitality businesses can focus on the end-of-year, holiday madness that is to come. Starting with Halloween and straight through New Year’s Eve, this is a prime time of the year when customers are looking for new ways to celebrate. Restaurants and bars across the Washington DC area will all try and cash in on the holiday event rush with a series of over-the-top parties.
How do the most successful venue owners ensure a return on their investment? With a winning event marketing strategy, of course! No matter the occasion you’re celebrating, make it a profitable holiday season using these tips as your guide.
- TIP ONE: MAKE EVENT INFO READILY AVAILABLE & DO IT AS SOON AS POSSIBLE
- TIP TWO: CONSIDER AT-DOOR TICKETING FOR ADDITIONAL REVENUE
- TIP THREE:OFFER INCENTIVES THAT GETS GUESTS TALKING
- TIP FOUR: TURN YOUR STAFF INTO BONAFIDE EVENT PROMOTERS
- TIP FIVE: POST-EVENT DATA ANALYSIS IS KEY TO FUTURE SUCCESS
In addition to blasting the party details across social media platforms, it is also a great idea to create a dedicated landing page on your website for the occasion. Implementing a ticketing widget, like EventBrite, for example, will ensure seamless fluidity between potentially interested party-goers and the guest list. Customers shouldn’t have to try that hard to attend your bash, after all.
Selling pre-event tickets? Early bird pricing combined with effective, advance marketing could help pay for the entire affair — well before it happens! Those hosting an open entry event should still consider having a general admission list as a means of capturing customer contact information.
Thus, offer both early-bird pricing and selling tickets on the night-of to be welcoming to both planners and procrastinators. Not only will you generate a bit of pre-event revenue, but charging an increased fee at the door yields additional income throughout the evening as well.
A fantastic way to boost reach for your upcoming party is to utilize the efforts (and networks) of your staff. Encourage them to share event details on their personal websites and social profiles more than once leading up to the party. Not only will it increase the hype surrounding the affair, but it’ll boost ticket sales as well.
No matter how big an holiday party was, directly noting what worked (and what didn’t) is largely helpful in planning more successful affairs in the future.